Black Women Mompreneurs

4 Lies Mompreneurs Tell Themselves About Their Worth and Success


Dear Mompreneur,

Think about your day for a moment: the early start and late ending, the fires you put out, the unexpected twists, and the 40 different directions pulling at you—kids, the business, the man, the family. Then add the boards you serve on, the service projects, the bills, church, and household chores. For my fellow single mothers, double the load in that vision. Sound familiar?

I had to do this rundown, Sis, because I need you to pause and celebrate the superwoman alter ego you embody every single day. Too many of us mompreneurs downplay our own #BlackGirlMagic and tell ourselves lies that chip away at our success and joy.

Conquering negative thoughts is key to unlocking the best version of you. These thoughts drain your energy, actions, and outcomes—they threaten your dreams and can even impact your health. So, let’s call them out. Don’t let thoughts of self-doubt and insecurity run wild in your mind without chaperoning. Acknowledge them, then release them.

Here are four common lies we tell ourselves as mompreneurs and the affirmations to replace them with:

Mompreneur Lie #1: I am unqualified.

Impostor syndrome hits hard, doesn’t it? It’s that nagging feeling that you’re a fraud, even when your receipts say otherwise. Maybe you’re a stay-at-home mom re-entering the business world and torturing yourself with “compare and despair.” Or maybe you don’t have the fancy degrees your colleagues do, and you feel “less than.” Whatever the reason, let’s shift that narrative.

Affirmation: I am qualified. I acknowledge my self-worth and my gifts. I choose to stop apologizing for being me. I am the only person who can fulfill my unique purpose in this life. I am worthy of abundance and prosperity. I am enough.

Action Step: Play our Sistahpreneurs Affirmation Song during your morning drive for an extra boost.

Mompreneur Lie #2: I am selfish.

The best gift you can give your family, business, and community is a whole, healthy you. Take the vacation solo—it’s okay. Leave work at the desk and go for that yoga class. Drive to the mountains with your girls. The kids will be fine for a day with a sitter. You’re not selfish for restoring your mind, body, and spirit. Sis, how is a car supposed to run without gas, oil changes, or tune-ups? It won’t. And neither will you.

Affirmation: I am free from expectations and criticism. I am worthy of love and restoration. I choose me.

Mompreneur Lie #3: I am a failure.

Let me be real with you: failure is critical to success. Napolean Hill said it best, “Most great people have attained their greatest success just one step beyond their greatest failure.” Launch the business even when things aren’t perfect. Yes, you might stumble—at balancing home and work, or in losing time, money, or clients. But failure is an event, not a person. You are not a failure. Keep going, Sis. Turn your mess into your message and your test into your testimony.

Affirmation: I am successful. I am not my mistakes.

Mompreneur Lie #4: I am alone.

Loneliness isn’t about proximity to people; it’s about connection. You can feel alone in a crowded room and loved in the silence of a forest. Start by getting comfortable with solitude and acknowledging the love within yourself and from God. For my single mompreneurs, thoughtfully build a network of people and activities that support you. Accept the breakup or the departure of a business partner—it’s clearing space for better. Practice gratitude and keep a list of relationships, opportunities, and blessings that bring you joy. Love is all around you, Sis, and everything you need is coming in perfect time.

Affirmation: I am abundant, safe, and supported. I am loved.

On this Mother’s Day, I celebrate the wisdom, love, and strength that Black women bring to the world, our communities, and our families. I honor the women who raised me and my powerful lineage of strong Black sistahs. To every mompreneur grinding for a life filled with passion, purpose, and profit, manifest your wildest dreams! It is written.

P.S. Don’t forget to play our Sistahbiz Theme Song in the car to start your day on a high note.