Make Your Landing Page Irresistible: Key Features to Attract Clients
One thing we consistently work on with our members at Sistahbiz is designing offers that stand out and truly connect with their audience. Whether it’s a private consultation or a subscription plan, the elements of your offer can make or break your ability to convert potential clients into paying customers. Your landing page is the perfect place to showcase these features—making your offer irresistible and helping visitors understand the value you bring to the table.
In this post, we’ll dive into 15 must-have features that will not only elevate your service landing page but also ensure your offer is designed to address the unique needs and desires of your audience. For insights on product-based landing pages, check out our guide on Product-Based Features for High-Converting Landing Pages, and keep your pages optimized long-term with tips from Routines for Maintaining a High-Converting Landing Page.
1. 24/7 Support
For the client who says “I can’t get answers when I need them.”, this feature Offer round-the-clock assistance to potential and existing clients. Highlight availability across time zones and schedules to build trust and reduce hesitation. Resolves questions instantly, boosting confidence in your services. This is best for businesses that have this capability, like some sort of helpdesk, tech solution or automation that provides support around the clock.
Sample Language: “Never feel stuck again! Our 24/7 support ensures you get answers exactly when you need them—day or night—so you can keep moving forward without delays.”
2. Tailored Solutions
For the client who says “One-size-fits-all services don’t meet my unique needs.”, showcase your ability to create custom solutions for unique client needs. Include testimonials or case studies to demonstrate this capability. Personalization makes clients feel valued, increasing conversion rates. This is best for businesses who are boutique, upscale and who’s pricing and infrastructure accommodate customized solutions.
Sample Language: “Your business is one of a kind—your solutions should be too. We craft customized strategies designed to meet your specific goals and challenges, so you can achieve outcomes that feel made for you.”
3. Private Consultations
For the client who says: “I’m overwhelmed and need personalized guidance.”, showcase the one-on-one access they have to experts and consultants.
Sample Language: “Get the clarity you need with private 1:1 consultations tailored to your goals. This dedicated time is all about solving your specific challenges so you can move forward with confidence.”
4. Group Coaching Sessions
For the client who says, “I want to grow, but I feel isolated and unsupported.”, showcase a vibrant and nurturing community of likeminded consumers where there is a sense of belonging and group progress.
Sample Language: “Join a community of like-minded professionals in our group coaching sessions. Gain actionable insights and peer support to build momentum and achieve your goals faster.”
5. On Demand Access
For the client who says, “I don’t have time for live discussions.” Position your service as available anytime, anywhere, often via apps or digital platforms. This enhances convenience, meeting clients where they are.
Sample Language: “Engage with a supportive community at your own pace in our online forums. Share insights, ask questions, and grow your expertise on a schedule that works for you.” or “Get what you need, when you need it. With our on-demand access, you’re just a click away from expert support and solutions, anytime, anywhere.”
6. Subscription Plans
For the client who says: “I need flexible, budget-friendly options.” Subscription plans provide a sense of security and predictability for customers who need consistent access to your services or products. By offering tiered options, you ensure that everyone—from startups to established businesses—can find a plan that works for their budget and goals. This flexibility demonstrates that your business is built to meet them where they are.
Sample Language: “Choose the plan that fits your needs. Whether you’re just starting or scaling up, our flexible subscriptions ensure you get ongoing support at a price you can afford.”
7. Dedicated Account Manager
For the client who says: “I don’t want to explain my needs over and over to different people.”
A dedicated account manager ensures consistency and personalized support, creating a better customer experience. Customers value knowing there’s one point of contact who understands their specific goals, challenges, and preferences. It saves them time and builds trust in your service.
Sample Language: “Your dedicated account manager is your personal guide, ensuring seamless support and solutions tailored to you—no need to repeat your story.”
8. Performance Tracking
For the client who says: “I can’t tell if this is working.”
Customers want assurance that they’re making progress and getting value for their money. Performance tracking gives them data-driven insights, showing clear progress and identifying what’s working. It’s a powerful tool to reinforce the value of your services and maintain their confidence.
Sample Language: “Get clear on your progress with detailed performance tracking. See exactly how our services are driving results, so you can focus on what works.”
9. Scalable Offerings
For the client who says: “What if my needs grow or change?”
Scalability is essential for customers looking to grow their business or adapt to market changes. Highlighting scalable offerings assures them that your service or product will remain relevant as their goals and requirements evolve. It’s about future-proofing their investment and giving them peace of mind.
Sample Language: “Our services grow with you. Whether you’re expanding, pivoting, or staying steady, we adapt to meet your evolving goals—no stress, just seamless scalability.”
10. Guaranteed Results
For the client who says: “What if I don’t get the outcomes I want?” Offering a guarantee reduces buyer hesitation by mitigating the risk they feel in making a purchase. It reassures them that you’re confident in your ability to deliver value and are willing to stand behind your promises. This builds trust and encourages conversions.
Sample Language: “We stand by our work. With our results guarantee, you can trust that we’re committed to your success—or your money back.”
11. Training and Support Materials
For the client who says: “I don’t know how to use this effectively.” Providing training and support materials empowers customers to get the most out of your products or services. It reduces frustration, enhances satisfaction, and positions you as a partner invested in their success. This feature is especially appealing to clients who are new to your offering.
Sample Language: “Feel empowered with our comprehensive training and support materials. Learn how to maximize our services so you can achieve success on your terms.”
12. Templates and Easy-to-Use DIY Tools
For the client who says: “I don’t have the skills or time to start from scratch.”
Ready-to-use templates and DIY tools simplify the process for customers, helping them achieve professional results quickly and easily. This feature appeals to busy clients who value efficiency and usability while ensuring they can independently succeed with minimal learning curve.
Sample Language: “Save time and effort with our plug-and-play templates and DIY tools. Designed for ease of use, these resources make success simpler than ever.”
13. Quick Turnaround/Speed
For the client who says: “I need results fast.” In a fast-paced world, speed is often critical. Highlighting your ability to deliver fast results assures customers that you understand their urgency and can help them stay competitive. A quick turnaround creates excitement and adds immediate value, making your offering more appealing.
Sample Language: “Don’t let delays hold you back. Our efficient processes deliver results within 1 week, helping you stay ahead of the game.”
14. Ease of Use of Systems or Tools
For the client who says: “I’m not tech-savvy and need something simple.” Simplicity is key for many customers, especially those who may feel intimidated by complex systems or tools. By highlighting the user-friendly design of your product or service, you eliminate barriers and encourage adoption. Ease of use enhances customer satisfaction and reduces the need for extensive training or support.
Sample Language: “Our tools are designed with simplicity in mind. Intuitive and easy to use, they help you focus on what matters—without the tech headaches.”
15. Personalized Recommendations
For the client who says,“I don’t know what will work best for me.” Customers often feel overwhelmed by options and unsure about the right choice for their specific needs. Offering personalized recommendations provides clarity and builds trust, showing that you understand their unique challenges and goals. This feature positions your product or service as a tailored solution, increasing the likelihood of conversion.
Sample Language: “Get insights tailored to your goals and challenges. Our personalized recommendations guide you toward the best strategies for success.”
I always say clarity over cuteness all day. A confused mind does not buy. Your landing page is more than just a first impression—it’s your 24 hour salesperson and when you get a page visit, it’s an opportunity to make an offer super clear and to let your audience know that you are obsessed with their needs and concerns. By incorporating these features, you’ll not only improve conversions but also build lasting trust with your clients.
Ready to take your optimization efforts further? Join our network and immediately access our Landing Page Optimization Workgroup on the Sistahbiz platform. Sign up now and start building landing pages that truly convert. Sistahbiz members are coworking and collaborating to increase traffic and conversions in their businesses.