Beautiful but Broke: Why Your Pretty Landing Page Isn’t Converting
Hey Sis, Let’s Talk Landing Pages
As a CEO building your business, it’s essential to know that a landing page is more than just a pretty face—it needs to be a workhorse for your brand. Designers are often focused on making pages visually stunning, but it’s your job to make sure those pages are designed to convert visitors into paying customers.
And here’s the real tea: no design trick will save a page with weak copywriting. The words on your page must speak directly to your audience, address their pain points, and inspire them to act. Once you’ve nailed your messaging, the design needs to amplify it.
So how do you screen your designer and make sure you’re asking for the right things? Let’s break down the essentials every high-converting landing page needs.
A Clear, Compelling Headline
Your headline is the first thing visitors see—it’s your hook to keep them reading. While writing the perfect headline is your job, your designer ensures it visually stands out. Strategic placement, bold fonts, and contrasting colors help your headline grab attention and draw your audience in.
Be clear about where the headline should go: front and center, above the fold, and easy to read on all devices. Ask your designer to make it pop while staying on-brand.
Call-to-Action (CTA) Buttons That Convert
CTAs like “Sign Up,” “Download Now,” or “Get Started” drive conversions, so their placement and design are critical. Position them above the fold, mid-page, and at the bottom. Use bold, contrasting colors and make sure the buttons are easy to spot and action-oriented.
Don’t ask—tell your designer exactly where CTAs should go and what they should look like. A/B testing can refine their effectiveness, so ensure the design supports that.
Mobile Optimization
More than half of your visitors are likely viewing your site on their phones, so mobile-friendly design isn’t optional—it’s essential. Ask your designer to ensure the page is responsive and performs flawlessly on screens of all sizes.
Credibility Boosters
Trust is everything, especially online. Boost your credibility with testimonials, client logos, and trust badges like “SSL Secured” or “30-Day Money-Back Guarantee.” Strategically place these elements near CTAs to reassure visitors when it matters most. For more tips on how to effectively use trust badges to build confidence and increase conversions, check out our blog post on How Trust Badges Boost Your Website’s Conversions.
Strategic Layout
A well-structured page guides visitors’ eyes through key messages and toward your CTAs. Cluttered layouts confuse visitors and hurt conversions. Make sure your designer creates a clean, flowing design that prioritizes readability and highlights your key offers.
Fast Loading Speeds
No one waits for a slow page to load. Ensure your designer optimizes the page to load quickly by avoiding unnecessary elements or bulky files that slow things down.
Thank You Page Optimization
After a purchase, your thank you page is an opportunity to keep the momentum going. Use it to suggest related products, invite referrals, or share educational content. Direct your designer to include these features and ensure the layout drives next steps.
Upsells, Exit Pop-Ups, and Retargeting
Maximize every opportunity by integrating upsells, bump offers, and exit pop-ups. Whether it’s suggesting an add-on during checkout or serving a retargeting ad to visitors who didn’t purchase, these strategies can significantly boost your revenue. Work with your designer to implement these tools seamlessly.
The Sistahbiz Solution
Sis, your landing pages should work as hard as you do. If you’re ready to create pages that convert, join the Landing Page Optimization Workgroup in the Sistahbiz Suite.
As a Sistahbiz member, you’ll get access to tools, templates, step-by-step modules, and a discussion area where you can refine your strategy alongside other Black women entrepreneurs. Plus, our expert-led study hall sessions will guide you in optimizing your pages to drive sales and growth.
Sign up for membership today and get to work on your landing pages: app.sistah.biz/signup