5 Types Automated Email Campaigns to Boost Your Business

In the Sistahbiz Village, I’ve focused some of our business chats on automated email marketing and email drip campaigns. A drip campaign is essentially a triggered email series designed to respond to customer behaviors with a targeted, pre-scheduled set of messages. Drip campaigns can feel a little overwhelming at first, but there are simpler ways to dip your toes into the world of email automation. Platforms like Klaviyo make it easy to get started, even for beginners.

If email marketing isn’t something you’ve embraced yet, no worries. Start small. My challenge for you: set up the following foundational automated emails, and then expand from there! Want to level up your email marketing and business strategy? Join the Sistahbiz Membership for access to expert coaching, tools, and a community of Black women entrepreneurs building successful businesses together! Log into our online platform and try it free for 14 days!

Automated Email #1: Welcome Series

When someone signs up for your newsletter, don’t let them receive a boring, generic message. Roll out the red carpet with a welcome email that showcases your brand personality. Use this moment to:

Introduce your business, mission, and vision.
Encourage readers to adjust their email settings so your messages don’t end up in spam.
Invite them to share their birthdate for a future birthday treat.
Provide customer support info, like your email or help desk link.
Share links to your social media channels and other opportunities to connect.

Pro Tip: Your welcome email sets the tone for the relationship. Make it pop with humor, bold visuals, or an inspiring story about your brand.

Automated Email #2: Thank-You Email

A thank-you email isn’t just about gratitude — it’s a chance to deepen the connection. When a customer makes a purchase, send them a personalized thank-you email that:

Expresses your appreciation for their support.
Offers a post-purchase upsell for a related product or service.
Includes a link to a quick feedback survey to learn more about their experience.

Adding personality here can make all the difference. Whether it’s a heartfelt thank-you or a playful message, let your customers feel your sincerity.

Automated Email #3: Abandoned Cart Recovery

You’re leaving money on the table if you’re not following up with customers who abandon their carts. Set up an abandoned cart recovery email to remind customers of the items they left behind.

Sweeten the deal with a small discount or free shipping.
Create urgency by mentioning that their items might sell out.
Encourage them to reach out if they have questions or concerns about their order.

This simple email can work wonders for converting hesitant shoppers into buyers.

Automated Email #4: Browser Recovery

Sometimes customers browse your site but leave without adding anything to their cart. A browser recovery email is a great way to re-engage those visitors.

Highlight the items they viewed or similar products they might like.
Share customer testimonials to build trust.
Include a call-to-action that invites them to return and explore further.

Automated Email #5: Post-Purchase Upsell Email

A post-purchase upsell email is a golden opportunity to deepen your relationship with customers while increasing your revenue. This email is sent shortly after a customer makes a purchase and is designed to offer them complementary products or services that enhance their initial purchase.

Here’s how to make it work:

Timing is everything: Send this email 1-3 days after the purchase while your customer is still excited about their order.
Make it relevant: Suggest products or services that naturally complement what they’ve already bought. For example, if they purchased a planner, offer a set of organizational stickers or a productivity course.
Sweeten the deal: Add urgency by including a limited-time discount, free shipping, or a bonus gift for upgrading their order.

A post-purchase upsell email isn’t just about making another sale — it’s about showing customers you understand their needs and offering additional value that aligns with their goals.

Pro Tip: This is also a great time to highlight testimonials or reviews for the upsell product, reinforcing your offer with social proof.

Ready to take it further? Join me in the Sistahbiz member platform, the Suite, for live discussions on automating your business and implementing email strategies that convert! Let’s get these systems working for you, Sis. You got this!